Yesway by FMK

THE PROJECT

FMK Agency needed a brand identity for their new sub-agency, event space, and creative hub Yesway. As a multi-functional brand, we wanted the brand to be cool enough to speak for itself. That’s why streetwear aesthetics and fashion inspired us to influence our design decisions. When asked the question, would you wear this on a shirt, we want you to respond, Yesway!